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KURAKAGEI

The Story

01

Kura - 倉 DEPOSITORY

KAGE - 影 SHADOW (Underdog)

02
03

GEI - 芸 ACCOMPLISHMENT

A shadow (an underdog) with a depository of accomplishments

Our Mission

Established in 2020, Kurakagei is an anime-inspired streetwear brand that empowers anime fans to stay relentless in finding their ikigai - their purpose in life.

Our mission is to provide aesthetic streetwear while inspiring the ones with the underdog mentality to overcome obstacles.

Our Vision

Tired of cringe anime streetwear? You’re not alone.

Our goal is to design streetwear that is not only subtle but helps to inspire the ones with the underdog mentality.

How? By adding meaning to our designs.

We’re not here to only make you look good, but to reinforce the values and hype from anime through our designs.

Use our streetwear as a reminder to overcome the challenges that life will inevitably throw your way.

We do this through the neuroscience of reducing negative thoughts using a mental exercise called Notice-Shift-Rewire.

Notice

  • Catch yourself when you slip into stress, self-doubt, fear, etc.
    • Use your Kurakagei streetwear as a symbol of awareness
    • Use it as a tool to notice when you're slipping into negative thoughts

Shift

  • Think of one thing you're thankful for right now:
    • Your health, your family, your strengths, your ambition, etc.
    • Shifting will let you flood your mind with more productive thoughts

Rewire

  • Take 15 seconds to embrace this new mindset
  • Take a deep breath and engrave it deep into your mind

When you make this shift, your life will change for the better. You'll be more focused on your purpose & conquer life's challenges with confidence

SHADOW WORK - FULFILL YOUR POTENTIAL

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